Doing a Brand Strategy
People don’t buy what you do, they buy why you do it. If you want to attract loyal customers, you need to figure out what your brand stands for, and how to communicate that to consumers.
If the experiences that your customers have with your company are not consistent, you will struggle to build trust and customer loyalty.
Should we jump on the bandwagon of this new marketing trend? Would this new product idea actually be useful to our ideal customers? Just refer back to your strategy booklet to be reminded about the long-term vision and check if the initiatives you’re considering are in alignment with that vision.
In our first phase, our team will gain insight into your business and industries, and your business needs. We discover your business from the ground up, research your competitors, and gain a better understanding of your audience, current position, and overall efficacy.
We now have a good grip on your business and its inherent value and purpose. We begin work on crafting your initial position, story, mood, voice, and strategy. This may include a workshop to uncover your core values, mission, and proposition; or us working up naming possibilities — depending on your ask and needs.
Once a voice and attributes are settled, tangible designs begin, we start working on your Brand Guidelines, fill your color palette, choose typography, and work up critical business assets such as your logo, business cards design, social media templates, letter head & email signature.
As we launch your brand, release your logo and new marketing, deploy your website, and other items, this is when the world starts to see your brand emerge. To do this properly, it’s all about timing, simultaneous launches, internal and external communication strategies, and a systemic process to ensure nothing falls out of place or out of line.
Beyond the launch
We believe that launching your brand and walking away is like getting married but not seeing each other again. After learning your business, creating your brand, and launching it to the world, there’s no one better to help you maintain relevancy in the market and to aid your team in creating additional assets or reporting on performance.