10 Colors That Increase Sales, and Why:
Marketers and graphic designers have long known that colour plays a major role in the success of any marketing campaign. Specific colours tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colours that increase sales, along with the specific emotions they evoke.
Red is the colour of power. It gets people’s attention and it holds it, which is why it is the most popular colour for marketing. Just do not overdo it!
When you want to be viewed as trustworthy and cool, blue is the colour for you. Mix blue with complimentary colours for best results.
Vying for the attention of a young female demographic? You cannot go wrong with pink. It is fun, frilly and totally female.
Yellow is a powerful colour, but it is also the most dangerous hue. Use yellow to command your audience’s attention and let them know you’re confident in your abilities.
Green is a versatile colour. It is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment, and goodwill. Finally, green is the colour of money, so it creates thoughts of wealth.
Purple is the colour of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials.
Gold is likewise elegant and influential but adds an element of power purple cannot match. In combination with purple or green, gold is a powerful colour that symbolizes wealth and pedigree.
Orange is energy. It has powerful attention-getting properties, it is fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
Brown, an earthy tone, is known as a comfort colour, lending relaxation to customers.
Black is another highly versatile colour. It can be modern or traditional, exciting, or relaxing. Used as a contrasting colour, black most often adds drama to whatever mood you want to cast.